Through e-commerce websites, telecommunications network platforms, online shopping is becoming a habit of consumers. So what is e-commerce, it can be bought and sold in the form of e-commerce. death or not?

1. What is e-commerce?

E-commerce/e-commerce is the buying and selling of chemicals and services through the Internet, with the entry of brick-and-mortar stores from the busy streets of the real world, estimated at 2.14 billion People around the world will buy goods and services online this year, and Amazon now has 150 million Prime shopping members. Selling on an e-commerce platform is one of many ways that sellers can choose from. Either way, e-commerce helps startups, large companies and small businesses do business at scale and reach customers around the world.

Trang web EC là gì?

An e-commerce website is an Internet store that allows sellers and customers to transact with each other. This is a virtual space displaying products for customers to choose from. Website acts as a store shelf, salesperson, and cash register for online sales channels.

Businesses are adopting a multi-channel approach by creating their own branded store on Amazon, building their own commercial website using a different domain name or both. You can

2. Type of e-commerce

With so many ways to buy and sell online, e-commerce also comes in many forms. Some popular business models in the electrical industry

The commercial world is:

B2C-business sold to individual consumers (end users). The most popular and most versatile model.
B2B-companies that sell to other companies. Buyers often resell products to consumers.
C2B – consumers create value and sell it to businesses. In the C2B model, customers can sell to other companies.
C2C-consumers sell to other consumers. This model creates an online marketplace that connects consumers together.
B2G-business sold to government or government agencies.
C2G-consumers sell to government or government agencies.
G2B-the sale of government or agency to a business.
G2C-the sale of government or government agencies to consumers.

3. Advantages of e-commerce

Retail e-commerce is growing rapidly

In the 12 months ending May 31, 2020, U.S. small businesses sold more than 3.4 billion items on Amazon, up from 2.7 billion in the same period last year. Overall, e-commerce sales have increased by more than 30% by 2020. Much of the recent increase in online spending is due to the COVID-19 pandemic, and experts say this trend will continue.

Global marketing

Traditionally, the company’s reach is limited by the number of people who can shop directly. E-commerce now allows us to reach customers around the world. Usage

The growing Internet and social networks have made it easy for e-commerce business owners to reach new and diverse customers.

Easy to order products

In the ecommerce category, customers can choose and buy products from anywhere with just a few clicks. Amazon makes it easy to sort and compare products by price and features. Online payment innovations such as Amazon Pay simplify the payment process.

Reduce operating costs

Creating and maintaining a website is cheaper than running a real store. You can start an e-commerce business without hiring premises, employees or building a large warehouse.

The above advantages contribute to reducing the total cost. You don’t have to pay rent or worry about building maintenance. When you sell online, your store is open 24 hours a day and unattended or staffed like a traditional store.

Quickly set up your own ecommerce store with website building tools and services. Otherwise, you can skip creating your website and showcasing your brand on social networks and channels like Amazon. Many businesses choose to sell through multiple online channels instead of just one.

Direct access to consumers

Thanks to the internet, e-commerce brands can connect directly with their target audience without paying for huge billboards or running TV advertising campaigns to get their attention. customer intent. You can adjust your brand and continue

Marketing meets the wishes and needs of customers to the smallest detail

Special Offers and personalized product recommendations.

The challenge of e-commerce
Limited direct interaction

Direct interaction is important for many businesses and transactions. Depending on your product, service, and sales style, it can be difficult to fully express your brand personality when everything is done online.

The challenge of e-commerce

Putting your brand story first in everything you do will help you maintain your brand identity when selling online. Also, this is an advantage if you want to communicate with your customers via email or phone.

technical issues

Technical issues beyond your control can affect your sales. Internet or hard drive errors can cost you time and money, like supply chain errors that prevent you from delivering products on time.

There is usually a solution or solution to any technical problem that you may encounter. Backup your data regularly. Sites like Amazon reduce risk because they already have reliable technical infrastructure available.

Data security concerns

Customers are increasingly cautious about how their personal information is stored and shared. Build customer trust by providing detailed privacy policy. This demonstrates transparency and ensures that the customer’s personal information is protected.

Amazon has been working for years to build a secure shopping experience so that Amazon sales businesses benefit from long-term customer trust. If you open an e-commerce site with your own domain name, you need to find a secure payment service so as not to risk your customer data.

Shipping and executing large orders

If you are just starting an e-commerce business, packing and shipping orders from home is very easy. However, as the business grows, processing orders will take longer. A sudden increase in orders can make order processing very difficult. Using services like Fulfillment by Amazon (FBA) can make your business less stressful and make your customers happy.

The secret to business success on the e-commerce floor

All high-performance e-commerce businesses have some in common. To be successful, you must first focus on your product. Also, think carefully about brand messages, target audiences, and user experience when shopping at the store. We have also reviewed the order processing process to maximize customer satisfaction.

Timely delivery of the product must be ensured to maximize the availability of the product. Let’s take a closer look at each of these important components.

good quality products

Reliable, high-quality products and services are the key components for any successful e-commerce brand. The product must meet and address the needs and problems of customers at attractive prices.

The quality and price of the product determine the success of an e-commerce business. market research

Market analysis to understand the types of products that your competitors sell and the market value of similar products.

fascinating brand story

Unique brands always stand out, but only quality products are not enough to create success for a brand. To attract the attention of your customers, communicate your goals and business vision.

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